Fractional Finance Director.

Helping ambitious SME owners and directors make better financial decisions, improve profitability, and grow with confidence.

"Fractional expertise, when you need it for as long as you need it."

Book a discovery call

About

I’m Andy Cheesewright, FCMA & CGMA

I help business owners make sense of their numbers, solve problems and move their company forwards.

Helping start-ups, growing UK businesses and established SMEs with £1m–£15m turnover that need senior financial expertise but aren't ready to hire a full-time Finance Director.

I’m approachable, straightforward and calm under pressure. I take the time to understand your business, listen to what you need and then provide practical advice that you can act on.

Whether it’s help with navigating financial challenges, or taking your business up to the next level, I’m here to give you and your team the clarity and confidence you need to move forward, for as little or long as you need me.

Andy from Cherry Tree Business Consulting sitting at a desk, writing in a notebook while looking at a large computer monitor.
Andy from Cherry Tree Business Consulting sitting at a desk, writing in a notebook while looking at a large computer monitor.

Services

Every business has different challenges. Our services can be tailored to provide the right level of financial expertise and commercial support for SME owners and directors.

A man in a suit sitting at a wooden table with a laptop, coffee, and glasses, talking on his phone in a cozy office or cafe setting.
A man in a suit sitting at a wooden table with a laptop, coffee, and glasses, talking on his phone in a cozy office or cafe setting.

Why choose me

Choosing the right Finance Director isn't just about financial expertise—it's about finding someone who understands business.

Why work with Cherry Tree Business Consulting Ltd?

  • Fellow Member of the Chartered Institute of Management Accountants (FCMA)

  • A Chartered Global Management Accountant

  • Over 21 years of post-qualified commercial finance experience

  • Proven success across start-ups, SMEs and PLC organisations

  • Experience across a broad range of industry sectors

  • Commercially focused, strategic and hands-on

  • Flexible support tailored to your business and budget

How it works

Every business has its own journey.

Cherry Tree Business Consulting has helped organisations improve profitability, strengthen financial control, secure investment and prepare for future growth.

  • An initial conversation to understand your business, current challenges and future ambitions.

  • A comprehensive review of your financial position, reporting, systems and opportunities for improvement, resulting in clear recommendations.

  • Flexible ongoing support, providing strategic financial leadership, commercial insight and practical guidance as your business grows.

Book a discovery call

Experience

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Testimonials

  • Andy asked to come to my office for a chat and a coffee. In his words, “Let’s put our heads together.” I was very dismissive at first, virtually saying there was nothing we could do to keep the doors open.

    Over the next few hours, Andy went through my outgoings and what we had lost from our biggest contract. He explained, in easy to understand language, what we needed to do, both immediately and moving forwards.

    He didn’t pretend he could fix everything overnight, but he set achievable targets that will help the business not only survive but put us in a much stronger position. Andy genuinely cares about the business, and his knowledge, advice and support are already adding huge value.

    I would highly recommend him to any business owner looking for honest, practical financial guidance.

    Simon Tyler, MCGFM

  • Andy has worked with us for around six months, and during that time he has made a real difference to our business. When our Finance Manager left unexpectedly with no handover, Andy stepped in within 24 hours and immediately took control of the finance function. Nothing slipped through the cracks, and his calm, proactive approach ensured everything continued to run smoothly while he put the right processes back in place ready for a seamless handover to our new Finance Manager.

    Throughout his time with us, Andy has been incredibly supportive, approachable and professional. He has identified opportunities that have delivered genuine financial benefits to the business and has always been a trusted sounding board whenever needed. I wouldn't hesitate to recommend Andy to any business looking for an experienced finance professional who quickly adds value, inspires confidence, and genuinely cares about helping businesses succeed.

    Stuart Monk, Manager Director, Simply Roasted

  • Andy was a huge help during our finance system migration. We were behind with our management accounts and unsure of the best way forward. He quickly got to grips with our business, worked closely with our bookkeeper and MD, and helped put the right processes in place. We are now fully up to date, have much better reporting, and the time savings have improved both our cash flow and profitability. Andy is knowledgeable, practical, and easy to work with. I'd happily recommend him to businesses of any size looking for experienced financial support.

    Andrew Vear, Managing Director, EBadges

  • As our business has grown, we have had various challenges to overcome. We have relied on a number a of key advisors and experienced individuals to provide guidance to help us navigate key decisions and ensure we remained focused on achieving our long-term objectives. We have regularly reached out to Andy for support during our time in business and the support we have received has been invaluable.

    His ability to combine commercial awareness with strategic insight has provided us with clear, practical advice at important stages of our business. He has challenged our thinking where appropriate, helped shape our strategic planning, and given us the confidence to make well-informed decisions. Andy’s communication is straightforward, responsive, and always focused on delivering value. 

    I would have no hesitation in recommending his services to any business owner looking for an experienced business consultant or strategic advisor. Andy’s insight, professionalism, and pragmatic approach make him a trusted advisor and a genuine asset to any organisation.

    Gavin Thomas, Director, Wheeler Accountancy

  • When we needed to secure a banking facility to support the next stage of our growth, we were looking for someone who could bring experience, credibility and confidence to the process. Andy delivered exactly that.

    From the outset, he gave us the reassurance we needed and quickly became a trusted adviser. His experience, strategic input and calm approach helped us navigate discussions with the bank, ensuring we presented the business in the best possible light.

    The result was an excellent banking facility with a reputable lender, providing the platform we needed to continue growing the business. Andy has continued to support us with strategic advice, and his involvement has been invaluable. I would have no hesitation in recommending Andy to any business owner looking for an experienced and trusted finance professional.

    Rod Garnham, Managing Director, Nudie Snacks

  • We wanted to refinance our existing loans and secure a banking facility with a lender that understood our business and could support our future plans. Andy took ownership of the process from day one.

    He engaged with banks and funding providers on our behalf, keeping us informed throughout and providing regular updates as the process progressed. He transformed our financial information into professional, bank-ready documents that gave lenders confidence in both our business and our plans.

    The outcome was a new banking relationship with a positive outlook and a refinancing arrangement that has the potential to save the business more than £70,000. We are extremely pleased with the outcome and would highly recommend Andy to any business looking for strategic financial support and expert guidance.

    Steve Spratt, Jigsaw

Who we work with

“Wheeler Accountancy provides practical, proactive accounting and compliance support for both businesses and individuals. They ensure clients meet their statutory obligations while receiving clear, commercial advice. Whether you're starting a business, growing an established company, or need support with your personal tax affairs, Wheeler Accountancy offers tailored solutions that help you stay compliant and focus on what matters most.”

 
Wheeler Accountancy

“A trusted network of senior professionals providing fractional leadership across marketing, finance and operations. We plug experienced operators into your business to solve critical problems and build momentum – fast. Board-level insight paired with sleeves-rolled-up delivery.

All the experience, none of the overhead. What we do: We help owners and leadership teams unlock growth, strengthen control and improve performance. Our approach is collaborative and people-first – we work with your team, not around it – and leave lasting capability, not dependency.” 

Fractional Alliance

“Our business is improving your business; We passionately believe that people engagement is at the heart of every successful improvement activity and turnaround plan. We work with your people, to improve their operation. Using 25+ years of blue chip experience and training, our principal consultants are hands on operators who get a rapid understanding of your business and establish ways to engage your people in improving it. We work bottom up, building confidence and trust in our methodologies from the people that really matter - and demonstrate success through those people. They are your most valuable asset - so we make sure they show you what they can do. We offer expertise in operational improvement, change management, crisis management, operations strategy, supply chain processes, ERP implementation, capital investments, M&A due diligence, start up support, interim management through principal consultants supported by an associate network of industry experts.”

 
Engage & Improve

“Whether your business is growing quickly or has been established for years, the people functions still need regular attention. 5D joins up HR, Health & Safety, Recruitment, Retention and Business Support through one dedicated point of contact.

This is smarter outsourcing. Advice is easy. Delivery is everything.” 

5D Bespoke People Solutions

“The Jigsaw Business Group provides a range of services to help organisations improve their people, processes and profitability. Our team of experienced professionals have all worked in the industries that we now service, giving us genuine insight and understanding of our clients’ needs. We have proudly grown our business through reputation and recommendation by developing specific services and tailored business models to meet the challenges of a broad range of specialised sectors, sectors in which we have operational and practical experience. If you are looking to fill permanent or interim positions, improve processes and productivity or develop your workforce skills or supply chain, talk to the team that will deliver ‘solutions that fit’.”

 
Jigsaw Business Group

Book a discovery call with a fractional consultant.

  • Your business is growing quickly but financial reporting hasn't kept up


  • Cash flow is becoming harder to predict
 and you want better visibility of profitability


  • You're making decisions without having the numbers you need and considering investment, borrowing or an acquisition


  • You need senior finance expertise but don't need a full-time FD



If any of these sound familiar, let's talk.

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